- Role Purpose
- Key Responsibilities
- Own influencerdriven revenue targets and blended ROI performance.
- Manage influencer budgets as an investment portfolio.
- Optimize contribution margin and CAC efficiency.
- Shift revenue mix toward performancebased and commission models.
- Be accountable for monthly sales impact from influencer activity.
- Reduce dependency on prepaid influencer models.
- Balance macro, micro, affiliate, and commissionbased ecosystems.
- Identify and exit underperforming influencers quickly.
- Apply risk vs. return thinking to partnerships and gifting spend.
- Scale commissionbased models (e.g., ambassador/tribe programs).
- Build structured tracking systems and performance dashboards.
- Implement followup, reporting, and incentive processes.
- Introduce automation to reduce operational chaos.
- Identify highperforming hooks and conversion patterns.
- Brief creators based on sales performance, not aesthetics.
- Understand scrollstopping logic and conversion triggers.
- Repurpose winning content for paid media amplification.
- Track CAC, revenue mix, ROI, and influencer profitability.
- Produce structured weekly and monthly performance reports.
- Make datadriven decisions and pivot quickly when required.
- Align with Brand Team on hero product priorities.
- Collaborate with Paid Media for content reuse and scaling.
- Coordinate with Operations on gifting cost control.
- Support store and spa activations.
- Communicate in a structured, systemoriented manner.
- Qualifications & Experience
- Bachelor's degree in Marketing, Business, or related field.
- 58 years of experience in influencer marketing, performance marketing, or growth roles.
- Strong understanding of ROI, CAC, and contribution margin logic.
- Experience managing commissionbased influencer models preferred.
- Advanced reporting and analytical capability.
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Content & Influencer Growth Lead - United Arab Emirates, Dubai - izil Beauty
Description
Job Description
The Content & Influencer Growth Lead is responsible for driving revenue growth through influencer marketing, content performance, and commission-based ecosystems.
The role sits at the center of brand, paid media, retail, and operations requiring strong structure, analytical discipline, and commercial judgment.
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