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    Brand Manager - Dubai, United Arab Emirates - CHALHOUB Group

    Chalhoub Group background
    Description
    • Set up the yearly strategic plan and budgets of the brand portfolio in coordination with brand owners and leaders.
    • Develop, implement, and pilot the 360° launch and marketing plans in collaboration with the marketing team (Media, PR, influencers, Merchandising, in-store animation, CRM, training, sampling ...) in accordance with the strategy of the brand.
    • Participate in strategic meetings with marketing, retailers, and regional teams to negotiate commercial conditions (co-funding, animations, exclusivity...)
    • Build the assortment by offering recommendations based on market knowledge and analysis and in interface with the Visual Merchandising and Retailer's Category Managers teams.
    • Analyze the performances on a regular basis and adapt the actions when necessary.
    • Use marketing KPIs to set realistic but stretching targets for the team, brand, and activities and suggest optimizations on actions and tools.
    • Fuel brand strategy and identify opportunities by conducting market, trend, and competition analyses.
    • Maintain a healthy assortment and work closely with planning and the retailer.
    • Monitor and follow up expenses and ensure that they are respecting set budgets.

    Operations, activations & product merchandising

    • Drive short and long-term strategies across markets/networks of scope to meet and exceed brand objectives.
    • Build best-in-class partnerships with retail partners to effectively maximize and deliver on sales goals.
    • Build strong and effective relationships with internal teams to bring to life 360 activations (Inventory Planning, Marketing, Education, Creative, and Operations).
    • Monitor and direct daily operations to ensure that goals and objectives are met in terms of sales targets, margin, and profit and take corrective action when necessary.
    • Conduct regular market visits and close relationship building with the field team to get key insights across the region.

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