- Bachelor's degree in Marketing, Business, or a related field. MBA in Marketing is a plus.
- Minimum of 5-7 years of experience in brand management, preferably in the fashion accessories or related industry.
- Proven track record of successful brand development and management.
- Strong understanding of branding principles, marketing strategies, and consumer behavior.
- Excellent communication, presentation, and interpersonal skills.
- Creative thinking and the ability to think outside the box.
- Proficiency in using marketing and analytics tools.
- Familiarity with fashion trends and the fashion accessories market.
- Develop and implement effective brand strategies, marketing plans, and campaigns to drive brand awareness and growth.
- Define and maintain brand guidelines to ensure consistent brand representation across all channels.
- Collaborate with the creative team to create compelling and on-brand visual and written content.
- Conduct market research to identify target customer segments, trends, and competitors, and use the insights to refine brand positioning.
- Monitor brand performance, analyze market data, and track key performance indicators to measure the success of branding efforts.
- Manage the brand budget, allocate resources effectively, and report on expenditure.
- Develop and maintain relationships with partners, vendors, and external agencies to support brand initiatives.
- Oversee product launches, promotions, and advertising campaigns.
- Ensure brand compliance and consistency in all communication materials, both online and offline.
- Collaborate with cross-functional teams, including sales, product development, and customer support, to align brand strategies with business objectives.
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Brand Manager - Dubai, United Arab Emirates - Caliberly
Description
Key Responsibilities: