- Planning &Budget: Develop and update CME marketing plan incoordination with the line manager and central Marketing team toensure alignment with department's annual budget andplans. Ensure the marketing plans are executed within budget in atimely manner, according to the customer lifecycle communicationplan.
- CustomerCommunication: Develop new mechanisms, update& enhance Customer Relationship Management processes andmarketing strategies to target the relevant segment. Work closelywith the marketing and sales teams as subject matter expert todefine messages related to customer communication being sentthrough marketingchannels.
- Direct MarketingCampaigns: Develop & implement new andrelevant digital marketing mechanisms through liaising withbusiness units to achieve their relevant targets, oversee andmanage copywriting – English & Arabic to onlineE-shots, e-newsletters, and directmailers
- LoyaltyPrograms: Acquire new partners and offer mechanismsto enhance retention & acquisition rate of members. Expandthe network of partners for benefits program to ensure the programremains appealing to the customer and increases brandloyalty
- EventManagement: Develop and execute relevant events forexisting customers in line with the marketing roadmap. Manage theexecution of business to business events that include principals,management anddealers
- Reports:Prepare monthly performance reports for business units detailingcampaign performance, highlights potential issues, opportunitiesand make recommendations
- 5-7 years of minimumexperience in Marketing; out of which 2 years should be inmarketing campaigns e.g. email, mail, SMS, telemarketingetc.
- Experience in copywriting & CRMagencies is preferred.
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ALFAHIM Dubai, United Arab EmiratesPlanning & Budget: Develop and update CME marketing plan in coordination with the line manager and central Marketing team to ensure alignment with department's annual budget and plans. Ensure the marketing plans are executed within budget in a timely manner, according to the cust ...
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Marketing Specialist Automotive - Dubai, United Arab Emirates - ALFAHIM
Description
Qualification:Bachelor's Degree in marketing.
Experience: