- Lead the execution of ourclient's website organic search digital marketing campaignsaimed at multiple customer segments; also manage communication,workflows, and timelines with the internal web teams and businessstakeholders
- Lead key search activitiesincluding competitor research, keyword mining, meta-dataimplementation, and search performancemonitoring
- Run global paid search campaigns asneeded and deliver strong ROI
- Partner withcontent strategists and other team members to inform web sitecontent and optimal page design
- Produce andmaintain search dashboards and monitor and analyzeKPIs
- Track search performance of key web pagesand competitors and provide strategic recommendations onmaintaining/enhancing search results
- Utilizesearch tools to identify and prioritize performance and technicalissues and work with cross-functional teams to bring them toresolution
- Represent the business in searchpractitioner meetings to prioritize and test search enhancements,create and educate teams on searchstrategies
- Provide subject matter expertise toArea colleagues; train and educate as needed.
- Bachelor's degree orequivalent experience
- 3+ years of searchoptimization experience
- Working knowledge ofdigital media planning and buying
- Familiaritywith search platforms, algorithms, and tools (e.g. Google SearchConsole, Google Ads, Adobe, WebTrends,etc.)
- Understanding of data analytics andability to evaluate data to identify website performanceissues
- Ability to manage multiple requestsefficiently and meet deadlines
- Strong attentionto detail with an analytical mind and problem-solvingskills
- Webdesign and content writing experience.
- GoogleAdwords certification and/or DoubleClickexperience.
- Experienced in XML sitemapproduction.
- Project, stakeholder, and teammanagement experience.
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Search Specialist - Dubai, United Arab Emirates - RemoteWorker US
Description
JobDescription
JobDescription
This is a100% remote, 12 month contract position with potential forextension andconversion.
TheSearch Specialist is a key member of amultifunctional team that creates customer experiences on ourclient's company website. The Search Specialist ensuresthat prioritized pages are optimized forsearch.
As a Search Specialist,you will make an impact by:
YourQualifications:
YourSkills: