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    Director of Demand Generation Marketing - Dubai, United Arab Emirates - RemoteWorker US

    RemoteWorker US
    RemoteWorker US Dubai, United Arab Emirates

    1 week ago

    Default job background
    Description

    Responsibilities

    Whatyou'll do

    • Strategy and CampaignManagement
      • Develop and implement a multi-channeldemand generation strategy that is aligned with the overallmarketing and business objectives
      • Determine andcontinuously optimize the tactical mix between email, digitaladvertising, SEO, events, webinars, andsocial
      • Evaluate, select and manage outsideagencies that contribute to the demand creationprograms
    • Lead generationand pipeline development
      • Manage all inbound andoutbound demand generation channels to deliver a predictable volumeof leads and pipeline
      • Manage demand generationtactics and A/B test to continuously improveresults
    • Analytics andReporting
      • Set program goals, analyze campaignresults in detail, and make data-based adjustments to driveimprovement
      • Manage the allocation ofperformance marketing budget to achieve the greatest return for ourdollars
      • Build reports and dashboards to monitorand communicate lead gen activity
      • Develop clearand succinct narratives that educate and engage senior leadershipon demand genperformance
    • Team andCross-functional Management
      • Collaborate withmarketing team to execute content, events and product marketinginitiatives to help achieve demand gengoals
      • Partner with sales and rev ops to developend-to-end campaigns and ensure strong unit economics across allmarketing channels (LTV/CAC)
      • Maintain afeedback loop between sales & marketing to optimize leadgeneration campaigns and identify opportunities for pipelineacceleration and salesconversions
    • Operations
      • Collaborateclosely with Revenue Operations to support full funnel tracking,build reporting and ensure close alignment with the Sales team onrevenue metrics
      • Monitor existing and developingtechnologies and make recommendations to improveEnumerate's go-to-market techstack
      • Manage email deliverability, databasehygiene, subscription management and compliance with opt-in lawsandregulations

    Requirements

    Proventrack record of 6+ years in marketing, with at least 3+ years indemand gen at a B2B company

    Experience in aSaaS business, and familiar with the KPIs that drive SaaSperformance

    Authorized to work in the USwithout sponsorship

    Knowledge in: Deepunderstanding of full-funnel performance marketing and growthlevers (acquisition, adoption/activation, monetization, retention,expansion)

    Knowledge in: Proficiency indigital marketing strategies, including SEO, PPC, lead scoring,nurture programs, list management, segmentation, andtargeting

    Knowledge in: Strong analyticalexperience with the ability to use data to optimize campaigns, makesales decisions, and tell a succinctstory

    Knowledge in: Excellent cross-functionalcommunication and collaboration skills, including the ability towork with executive leadership and salesteams

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