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Dubai

    Director of Demand Generation Marketing - Dubai, United Arab Emirates - RemoteWorker US

    RemoteWorker US
    RemoteWorker US Dubai, United Arab Emirates

    8 hours ago

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    Description

    Responsibilities

    What you'll do

    • Strategy and Campaign Management
      • Develop and implement a multi-channel demand generation strategy that is aligned with the overall marketing and business objectives
      • Determine and continuously optimize the tactical mix between email, digital advertising, SEO, events, webinars, and social
      • Evaluate, select and manage outside agencies that contribute to the demand creation programs
    • Lead generation and pipeline development
      • Manage all inbound and outbound demand generation channels to deliver a predictable volume of leads and pipeline
      • Manage demand generation tactics and A/B test to continuously improve results
    • Analytics and Reporting
      • Set program goals, analyze campaign results in detail, and make data-based adjustments to drive improvement
      • Manage the allocation of performance marketing budget to achieve the greatest return for our dollars
      • Build reports and dashboards to monitor and communicate lead gen activity
      • Develop clear and succinct narratives that educate and engage senior leadership on demand gen performance
    • Team and Cross-functional Management
      • Collaborate with marketing team to execute content, events and product marketing initiatives to help achieve demand gen goals
      • Partner with sales and rev ops to develop end-to-end campaigns and ensure strong unit economics across all marketing channels (LTV/CAC)
      • Maintain a feedback loop between sales & marketing to optimize lead generation campaigns and identify opportunities for pipeline acceleration and sales conversions
    • Operations
      • Collaborate closely with Revenue Operations to support full funnel tracking, build reporting and ensure close alignment with the Sales team on revenue metrics
      • Monitor existing and developing technologies and make recommendations to improve Enumerate's go-to-market tech stack
      • Manage email deliverability, database hygiene, subscription management and compliance with opt-in laws and regulations

    Requirements

    Proven track record of 6+ years in marketing, with at least 3+ years in demand gen at a B2B company

    Experience in a SaaS business, and familiar with the KPIs that drive SaaS performance

    Authorized to work in the US without sponsorship

    Knowledge in: Deep understanding of full-funnel performance marketing and growth levers (acquisition, adoption/activation, monetization, retention, expansion)

    Knowledge in: Proficiency in digital marketing strategies, including SEO, PPC, lead scoring, nurture programs, list management, segmentation, and targeting

    Knowledge in: Strong analytical experience with the ability to use data to optimize campaigns, make sales decisions, and tell a succinct story

    Knowledge in: Excellent cross-functional communication and collaboration skills, including the ability to work with executive leadership and sales teams

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