- Manages and conducts consumer studies in the Henkel LHC Consumer co-Creation CentrePlans, executes and reports on Consumer Studies/Sessions in close cooperation with Market Research, Marketing and R&DAdapts master questionnaires from Market Research toolbox to the specific study requirements.
- Moderates' groups and interviews test persons during prototyping sessionsInstructs external test persons in the various testing facilities (e.g. kitchen, bathroom).
- Observes and documents the test person statements and usage behavior.
- Prepares test samples, ensures the correct labelling on the samples as well as digitally available legally required documentationIs responsible for recruitment of suitable new test persons with specific characteristics.
- Establishes new digital documentation and evaluation tools as well as new methods and technologies.
- Prepares and analyses collected data, results and observations from the consumer studies, creates presentations.
- Supports clients for test person studies in the selection of suitable test personsInforms test persons in accordance with the applicable external (GDPR etc.) and internal guidelines for conducting consumer studies
- Interest in advertising, brand development, brand identity, broadcast campaigns, concept generation, and event management.
- 0-2 years of experience (Preferably within Product Development).
- Master's degree is an advantage.
- Excellent communication/Analytical skills.
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Regional R&D Consumer Co-Creation - Dubai, United Arab Emirates - Henkel
Description
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact?
YOUR ROLE
YOUR SKILLS
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.