- Product Strategy: Supporting theSenior Brand Manager in identifying priorities and developing theproduct portfolio strategy including definition of the brandpositioning, development of the full marketing mix, consumertouchpoints, media mix, based on in-depth consumer and marketunderstanding.
- Marketing Projects: Support theSenior Brand Manager for developing, deploying, and monitoring ofthe product's seasonal marketingplan.
- Sales Planning: Work closely with Salesin the definition of the sales plan. He/she will liaise with TradeMarketing and Commercial functions to identify issues and possiblesolutions.
- Market Analysis: Constantly tracksmarket and competition trends/performance drivers, consumer andshopper behavior. He/she will work closely with CSU and otherrelevant functions (e.g., Quality) to generate and circulatereports on brand performance (sell-out data, freshness, pricing,stock levels, market share, etc.) and on consumerbehavior.
- Promotions Co-Marketing andSponsorship: Proposes, develops and rolls out consumer activationsand sponsorship activities, in accordance with the targetpositioning and in coherence with the BrandEquity.
- Packaging: Supports the Senior BrandManager in managing the implementation of new packaging, seasonal,promotional or any in and out packaging directly dealing withrelevant central stakeholders and/or externalagencies.
- Budget Management: Monitorsconsistency of the actual spending and the economic performanceand, if necessary, makes the correctiveaction.
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Marketing Intern
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