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    Trade Marketing Specialist - Dubai, United Arab Emirates - "BD SELECT"

    "BD SELECT"
    "BD SELECT" Dubai, United Arab Emirates

    6 days ago

    Default job background
    Description

    The trade marketing specialist IMEA role is to analyses the market tendency (potential/ trend/need/ sell outs) putting in correlation with the sales out to measure the lost potential and the future source of business.

    The Analyst/trade marketing specialist support sales and the marketing team with creating tools for the sales team organize launching plan of new product with adapted promotion plan and trainings to the sales and marketing team accordingly over IMEA (Africa/India/GCC)and adapt the marketing strategy centrally and locally by supporting the Distributors / Business Developers from these different countries to develop the business through the marketing mix (Products Pricing Promotions Placement) and the implementation of the marketing tools (Loyalty programs Promotions Selling Tools etc) in coordination with the marketing and sales directors. Mapping of the countries covered looking for data mix and potentiality market analysis in a nutshell are expected.

    The role

    Reporting to the Senior Marketing Manager :

    Analyst Planning & Strategy

    To define IMEA Trade Marketing plan (yearly & longterm) with the BU and partners

    To define local annual Trade Marketing plan for each market

    To structure the potentialities per family product (multicategory opportunities/ high brands priorities development)

    Screening of the distribution channel on each area to ensure an efficient penetration rate on all category (BtB/Food service)

    To share and align plans with marketing and sales

    Define potential and target for each brand

    Improve the Loyalty Program

    Analyse the success and losses

    Analyse the sales feedbacks following activations

    Evaluate annual performance of the program (ROI business impact) and issue recommendations to improve it

    Trade marketing Support Commercial & Pastry Activities

    Frame the vision and problematic of the market and develop tools adapted to it (promotion)

    Sales tools (sales books product descriptions marketing sheets etc) for daily commercial actions

    Promotions carried out in various markets (recipe layouts specific booklets gift ordering gift development etc)

    Involve in the Trade shows driven by the marketing

    Competition Intelligence/ competitor survey

    Pricing Recommendations

    Trade Marketing Product informations

    Adapt with the operation and the supply all the problematic link with import and export (labelling/ range/ packaging)

    To Work Closely / Collaborate with Marketing team based in HO

    Requirements

    Fluent in English additional langues is a plus

    3 years in a similar role with UAE experience

    Expert on Excel Word PPT. Knowledge of Indesign and Ilustrator is a plus.

    Salesforce Power BI Showpad knowledge is a plus

    Strong understanding of the marketing mix (Product launches Pricing Promotions Customer loyalty programs Competition monitoring etc)

    Strong understanding of the Food service environment

    Remote Work :

    No

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