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    Assistant Public Relations Manager - Dubai, United Arab Emirates - Accor

    Accor
    Accor Dubai, United Arab Emirates

    1 week ago

    Accor background
    Description

    Job Description

    • Develop a marketing communications plan including strategy, goals, budget and tactics
    • Develop media relations strategy, seeking high-level placements in print, broadcast and online media
    • Coordinate all public relations activities
    • Direct social media team to engage audiences across traditional and new media
    • Leverage existing media relationships and cultivate new contacts within business and industry media
    • Manage media inquiries and interview requests
    • Create content for press releases, byline articles and keynote presentations
    • Monitor, analyze and communicate PR results on a monthly basis
    • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
    • Build relationships with thought leaders to grow industry awareness
    • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
    • Manage photo and video shoots, conduct location scouts and site tours for media
    • Process financial documentation to secure outsourced work with agencies and other external suppliers
    • Write basic ad copy for business communications
    • Project manage marketing campaigns in conjunction with Spa, Food & Beverage and Sales departments to ensure profit growth and brand exposure.
    • Manage the supply chain process and timelines
    • Serve as a brand guardian and ensure all consumer-facing communications follow the brand standards
    • Liaise with appointed agencies, supplying a written creative brief with specific communication objectives, target market and any additional information as required and ensuring that the stakeholders are kept aware of all progress.
    • Proof-read all communication materials to ensure the brand tone of voice is followed.
    • Assist the Director of Marketing and PR in executing the resort business objectives
    • Occasionally design in-house collateral including flyers, menus, posters, and hotel screen banners
    • Other tasks as assigned

    Qualifications

    • Proven working experience in public relations required
    • Proven track record designing and executing successful public relations campaigns at both a local and national level
    • Strong relationships with both local and national business and industry media outlets
    • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
    • Exceptional writing and editing skills
    • Solid experience with social media including blogs, Facebook, Twitter, etc.
    • Event planning experience
    • BA/MA degree in Marketing, Advertising, Communications or a related discipline
    • Minimum 2 years experience in the Public Relations or related professional area
    • An experienced PR expert, a dynamic and self-driven, creative individual
    • Strong luxury hotel background / luxury brand background is preferred
    • Fluency in English, written and spoken
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