- Responsible for new product business cases includingassessing the market size of potential new categories leveraging aconsumer, company, and competitive analysis while consideringprice, product, promotions, andplacement
- Developing integrated new product launchcampaigns with a focus on buildingawareness
- Driving break-through creative work with afocus on building brand equity and establishing key points ofdifferentiation
- Developing POS and online resources forproduct launches with a strong attention todetail
- Partnering with sales to develop customersell-in presentations and new marketing materials forlaunches
- Collaborating with sales and retailpartners to effectively execute commercial plans and to developprograming for keycustomers
- Working to develop activation initiativesand promotions while overseeingexecution
- Developing cost estimates while workingwith R&D and Operations to build P&Ls for newproducts/lineextensions
- Collaborating with cross functional teams(R&D, Supply Chain, Finance, QA, Operations, Design, ) toensure strong business plans andexecution
- Assisting with building new vendorrelationships
- Managing and trackingbudgets
- Developing an annual marketing plan toensure growth targets arereached
- Guide the innovation strategy informed bybrand architecture and demand spaces focusing on incremental lineextensions
- Work with internal and external partnersto identify brand and category trends to inform businessstrategy
- Bachelors Degree is required;MBA preferred
- 4+ years of CPG brand marketingand P&L management experience; cannabis experience ispreferred
- Ability to thrive in and handleambiguity & fast paced environment
- Strong business acumen and marketing abilities coupledwith cross functional partnership skills
- A go-getter, self-motivator, can-do approach to work,and a bias for action
- Eager to research and create new business relationshipsindependently
- Excellent communication skillsand the ability to manage multiple stakeholders effectively whileworking with little supervision
- Ability to set agenda and chart course forward in alean team environment
- Ability to think out-of-the box and drive creativesolutions
- Experience with interpretingfinancials and in managing a budget
- Ability to effectively communicate and influence in amatrix environment
- Experience involving productpricing, packaging and brand positioning
- Passion for the consumer with creative thinking andproblem-solving skills
- Excellent written and oral communication skills whilebeing process orientated
- Very organized and hard-working with the ability tomulti-task and prioritize
- Team orientated with a successful track record based onexecuting cross-functional projects
- Prior experience in the commercialization processinvolving new product launches
-
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Director of Marketing - Dubai, United Arab Emirates - accor hotel
Description
PositionOverview
The Senior Brand Managerwill play an integral role across multiple brands and will reportdirectly to the Head of This position will also assist withbusiness cases for the innovation pipeline with an emphasis ondifferentiating products within a crowded We are interested incandidates who are passionate and determined to write history, notread about it, as they help shape a new
JobFunctions
Requirements
CanMar is dedicatedto providing recruitment and business solutions for cannabis,psychedelics and hemp With a keen understanding of the currentmarket, CanMar helps both employers and job seekers navigate thejob
Founded in 2017,CanMar is aptly positioned to meet the rising tide, and connectprofessionals with careers tailored specifically to the cannabis Webelieve in helping professionals and organizations achieve theirgoals and take immense pride in assisting our clients achieve theirfull
If you are interested inthis opportunity, please apply with an updated resume inMS Word Format.
Due to the volume of resumes we receive, only thoseapplicants whose skill set match our requirements will be
Thank you forApplying
Bachelor's Degreeis required; MBA preferred 4+ years of CPG brand marketing andP&L management experience; cannabis experience is preferredAbility to thrive in and handle ambiguity & fast pacedenvironment Strong business acumen and marketing abilities coupledwith cross functional partnership skills A go-getter,self-motivator, can-do approach to work, and a bias for actionEager to research and create new business relationshipsindependently Excellent communication skills and the ability tomanage multiple stakeholders effectively while working with littlesupervision Ability to set agenda and chart course forward in alean team environment Ability to think out-of-the box and drivecreative solutions Experience with interpreting financials and inmanaging a budget Ability to effectively communicate and influencein a matrix environment Experience involving product pricing,packaging and brand positioning Passion for the consumer withcreative thinking and problem-solving skills Excellent written andoral communication skills while being process orientated Veryorganized and hard-working with the ability to multi-task andprioritize Team orientated with a successful track record based onexecuting cross-functional projects Prior experience in thecommercialization process involving new product launches CanMar isdedicated to providing recruitment and business solutions forcannabis, psychedelics and hemp With a keen understanding of thecurrent market, CanMar helps both employers and job seekersnavigate the job Founded in 2017, CanMar is aptly positioned tomeet the rising tide, and connect professionals with careerstailored specifically to the cannabis We believe in helpingprofessionals and organizations achieve their goals and takeimmense pride in assisting our clients achieve their full If youare interested in this opportunity, please apply with an updatedresume in MS Word Due to the volume of resumes we receive, onlythose applicants whose skill set match our requirements will beThank you for Applying