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    Corporate Director Of Marketing For The China Market - Dubai, United Arab Emirates - CØMPΛNIUM Hospitality

    CØMPΛNIUM Hospitality
    CØMPΛNIUM Hospitality Dubai, United Arab Emirates

    1 week ago

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    Description

    Position

    Director of Marketing China market

    Group Director Social Media


    The client

    Luxury hotel Group


    Main duties and responsibilities:

    • Develop and lead the overarching social media strategy that aligns with the luxury positioning of the Group and supports business objectives.
    • Development of ChinaSpecific Marketing Strategy: Craft and implement a marketing strategy for the Group that is specifically tailored to the Chinese market aligned with the corporate brand and global marketing strategy.
    • Ensure alignment with the overarching business objectives in the region and effective execution of these strategies.
    • Ensure marketing budgets activities and engagement with external marketing agencies are wellaligned with the marketspecific needs of the Chinese luxury hospitality sector.
    • Lead inspire and develop a marketing team focused on the Chinese market.
    • Establish standards for best practices and drive a highperforming team that understands the nuances of the Chinese luxury hospitality industry.
    • Partner with sales and marketing teams to oversee direct channel marketing programs tailored for the Chinese market ensuring these initiatives significantly impact revenue growth.
    • Interact with key stakeholders and General Managers for campaigns that have both a regional and Chinaspecific focus.
    • Ensure that marketing strategies not only align with the brand strategy but also resonate with Chinese consumers and stakeholders adapting brand and performance application for the Chinese market as required.
    • Initiate and lead market research and customer insight projects within China to identify direct business opportunities and innovative revenuegenerating products or services.
    • Work with revenue and distribution team to develop innovative and profitable digital marketing strategies with a special focus on platforms and channels popular in China to boost room bookings and brand presence.
    • Oversee the management and creation of marketing materials and localized advertising campaigns that are specifically designed for the Chinese market.
    • Lead the development of strong marketing relationships and partnerships within the Chinese market.
    • Coordinate and support the creation and implementation of multiproperty seasonal offers and regional campaigns with a creative media and activation approach that appeals to the Chinese audience both at a brand and property level (ownership and consulting).
    • Develop marketing launch campaigns for new property openings within the Chinese market ensuring they are culturally sensitive and marketappropriate.

    Experience and qualifications:

    • Excellent knowledge of the Chinese social networks & social media
    • Must have Chinese (Mandarin) fluency (written spoken)
    • Bachelors degree in Marketing/ Business Studies or Similar
    • Desirable: Masters degree in Marketing or an MBA
    • Minimum of 8 tears experience in a similar Marketing position within hospitality
    • Experience with luxury hotel brands (desirable)
    • Analytical focus with strong quantitative & budget management skills
    • Experience of creating annual marketing strategies
    • Skilled at creating senior level marketing reports and demonstrating ROI
    • Lead and develop high performance teams

    Remote Work :

    No

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