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    Corporate Director Of Marketing For The China Market - Dubai, United Arab Emirates - CØMPΛNIUM Hospitality

    CØMPΛNIUM Hospitality
    CØMPΛNIUM Hospitality Dubai, United Arab Emirates

    1 week ago

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    Description

    Position

    Directorof Marketing Chinamarket

    GroupDirector Social Media


    Theclient

    Luxuryhotel Group


    Main duties and responsibilities:

    • Develop and lead theoverarching social media strategy that aligns with the luxurypositioning of the Group and supports business objectives.
    • Development of ChinaSpecific MarketingStrategy: Craft and implement a marketing strategy for the Groupthat is specifically tailored to the Chinese market aligned withthe corporate brand and global marketing strategy.
    • Ensure alignment with the overarching businessobjectives in the region and effective execution of thesestrategies.
    • Ensure marketing budgetsactivities and engagement with external marketing agencies arewellaligned with the marketspecific needs of the Chinese luxuryhospitality sector.
    • Lead inspire and develop amarketing team focused on the Chinese market.
    • Establish standards for best practices anddrive a highperforming team that understands the nuances of theChinese luxury hospitality industry.
    • Partnerwith sales and marketing teams to oversee direct channel marketingprograms tailored for the Chinese market ensuring these initiativessignificantly impact revenue growth.
    • Interactwith key stakeholders and General Managers for campaigns that haveboth a regional and Chinaspecific focus.
    • Ensurethat marketing strategies not only align with the brand strategybut also resonate with Chinese consumers and stakeholders adaptingbrand and performance application for the Chinese market asrequired.
    • Initiate and lead market research andcustomer insight projects within China to identify direct businessopportunities and innovative revenuegenerating products orservices.
    • Work with revenue and distributionteam to develop innovative and profitable digital marketingstrategies with a special focus on platforms and channels popularin China to boost room bookings and brandpresence.
    • Oversee the management and creationof marketing materials and localized advertising campaigns that arespecifically designed for the Chinesemarket.
    • Lead the development of strongmarketing relationships and partnerships within the Chinesemarket.
    • Coordinate and support the creation andimplementation of multiproperty seasonal offers and regionalcampaigns with a creative media and activation approach thatappeals to the Chinese audience both at a brand and property level(ownership and consulting).
    • Develop marketinglaunch campaigns for new property openings within the Chinesemarket ensuring they are culturally sensitive andmarketappropriate.

    Experienceandqualifications:

    • Excellentknowledge of the Chinese social networks & socialmedia
    • Must have Chinese (Mandarin) fluency(written spoken)
    • Bachelors degree in Marketing/Business Studies or Similar
    • Desirable: Mastersdegree in Marketing or an MBA
    • Minimum of 8tears experience in a similar Marketing position withinhospitality
    • Experience with luxury hotel brands(desirable)
    • Analytical focus with strongquantitative & budget managementskills
    • Experience of creating annual marketingstrategies
    • Skilled at creating senior levelmarketing reports and demonstrating ROI
    • Leadand develop high performanceteams

    Remote Work :

    No

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