Marketing Manager - Sharjah, United Arab Emirates - Antal International

Antal International Sharjah, United Arab Emirates

Found in: DrJobEN AE A2 - 2 days ago

Description

To manage the Marketing team of the company with emphasis on Brand and Product management
Prepare marketing strategy and deliver marketing plan within approved budget and in alignment with company P and L
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Present ideas and final deliverables to internal and external teams, and communicate with senior management about marketing programs, strategies, and budgets
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Digital marketing and Social media marketing activities with monitoring
Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
To drive the team to achieve and support overall marketing functions such as advertisement, market research, product launches, promotion and providing support to sales teams while driving strategic objectives.
Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online)
Implementation of the marketing campaigns right from ideation to final analysis and refinement
Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage
Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
Market through various channels and segment databases working with customer database
Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.

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