Senior Marketing Manager - United Arab Emirates - Sunset Hospitality Group

    Sunset Hospitality Group
    Sunset Hospitality Group United Arab Emirates

    1 day ago

    Description
    •  Comprehend and understand operations and general business policies and procedures of Sunset Hospitality Group so that such policies and procedures can be supported through Daylife Marketing efforts.
    • Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
    • Support all operations and general business policies when interacting with managers and employees.
    • Develop appropriate creative and implementation strategies plan within its industry, soliciting appropriate input from management.
    • Develop and implement appropriate strategies for generating effective public relations exposure.
    • Develop and submit as requested detailed budgets for the marketing department.
    • Oversees the management of the marketing budget on a day-to-day basis.
    • Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
    • Provide recommendations to operations and their managers for improving the quality of the stores marketing programs while always maintaining a positive relationship with them.
    • Develop and manage relationships with external organizations (e.g., advertising, and public relations agencies, market research firms, etc.) as necessary to assist with the development and implementation of marketing efforts in a cost efficient and results oriented manner toward the achievement of predetermined goals.
    • Achieves marketing operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews.
    • Preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
    • Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs, developing field sales action plans.
    • Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
    • Sustains relationship with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
    • Provides information by collecting, analyzing, and summarizing data and trends.
    • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
    • Work collaboratively with the sales team to assess current projections.
    • Continually assess our marketing techniques and their efficacy in affecting sales
    • Stay up to date on current market trends.
    • Performs other duties pertinent to this job as assigned.
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Senior marketing manager