- Operational
- Helps the market to structure the go-to-market (GTM) strategy with reference to Commercial Policy
- Support in Implementation of marketing activities and promotions to generate demand.
- Understand, develop insights, and measure performance of the customers, channel and identify optimization opportunities.
- Drive Market Business Review Cycle for assigned portfolio and support in executing the portfolio of programs and projects and their goals, in consultation with relevant stakeholders.
- Supports and Enable Forecast Accuracy in the market for the assigned portfolios.
- Ensures sustainable results by analyzing & improving business processes based on (customer) insights and applying change management
- Keeps up-to-date with the evolving business and application domain in order to optimize the goals of each program and maximize the synergy
- Financial
- Oversees financial KPIs for assigned Products/Channel including Sales, Margin, and A&P
- Develop metrics, track, report and forecast marketing initiatives and activities
- Leads review meeting planning with market teams
- Supports in setting pricing strategy, approves deviations and manages conflicts
- Customer
- Drive indirect revenue-producing activities such as through-customer Marketing, for-customer Marketing, lead nurturing.
- Establishes high levels of customer satisfaction
- Drives End User and Channel marketing strategy
- Gives strategic direction and priorities for marcom, campaigns, digital marketing agenda and events, and helps drive realization
- Organizes and Participates in customer and/or industry events as needed
- 15 years of proven experience managing trade channel across different regions
- Ability to collaborate with cross functional teams globally
- Analytical Rigor and Problem solving
- Strong communication skills
- LEAN Knowledge
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Category Manager
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Category Merchant Manager
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Category Manager - Dubai, United Arab Emirates - Signify Netherlands B.V.
Description
We're looking for a Category Manager to join our Marketing & Commercial Excellence team in Dubai, United Arab Emirates.
We are Signify, formerly Philips Lighting.
Working for Signify means being creative and adaptive while working in a fast-paced company. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career while transforming our industry.
As the world leader in lighting, we're constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we're breaking new grounds in data analytics, AI, and smart homes, offices, cities and more
Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.
What you'll do
What you'll need
What you'll get in return...
We're offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.
See #SignifyLife through the eyes of our employees