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    Remote Paid Media Associate - Dubai, United Arab Emirates - RemoteWorker US

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    Description

    Qualifications

    As our resident paid media expert, you will be the go-to person for all things paid media. To be successful in this position, the candidate must be a subject matter expert and be able to perform each duty satisfactorily. The responsibilities listed above represent the knowledge, skill, and/or experience required to fill the role's responsibilities.

    Education / Experience

    • Bachelor's degree preferred, equivalent experience and/or proven track record of results accepted
    • 2 - 4 years of experience directly managing Google Ads campaigns, willing to train and/or build development pipelines
    • Meta ads and Microsoft Ads experience is desired, but not required
    • Hands-on experience directly managing paid advertising via search, Pmax, display, demand gen, etc.
    • Current Google Ads certification (Search, Display, AI, & Measurement required)
    • Experience successfully working with third party marketing agencies
    • Multi-channel experience preferred
    • Experience working cross-functionally to better understand the business objectives across multiple departments and deploy paid media to achieve them
    • Hands-on experience optimizing towards upper and lower funnel conversion metrics

    Skills/Knowledge

    • Successfully managed 25+ accounts while achieving campaign / growth goals
    • Intermediate knowledge of Microsoft Excel, with basic knowledge of Word, PowerPoint, etc.
    • Comfortable aggregating performance data from multiple sources and mining for insights
    • Comfortable using Google Analytics (GA4) and Tableau
    • Performance driven, growth mindset and not satisfied with the status quo
    • Mathematically minded and makes decisions using hard data
    • Excellent verbal & written communication skills
    • Comfortable working in a collaborative environment with cross-functional stakeholders
    • Experience working with Google Tag Manager to set up granular conversion tracking and attribution for paid media campaigns
    • Moderate experience working with WordPress websites to carry out landing page optimization, conversion rate optimization, and building foundation for conversion tracking and attribution


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