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    Digital Marketing Lead - Dubai, United Arab Emirates - Al Marwan Group Holding

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    Description
    • Plan and execute all the digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising campaigns
    • Design, build and maintain the social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROAS and KPIs)
    • Identify trends and insights and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute and measure experiments and conversion tests
    • Collaborate with internal teams to optimize the user experience and the sales funnels
    • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

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