- Creating the overall social media strategy for three major international brands across the GCC.
- Responsible for objective setting and driving performance of paid social media campaigns with the assistance of a globally renowned marketing agency
- Liaising across functions to drive the strategy of our organic content and maintaining the look & feel of social media channels
- Working with the wider digital marketing team to plan, execute and optimize campaigns across social media platforms to maximize campaign effectiveness
- Ensure campaigns are succinct to overall direction of the business
- Supports the function to evaluate the effectiveness of campaigns, and assists the HOD to devise strategies for improvements
- Analyses and presents findings from campaigns analysis to Senior Leadership to facilitate decision making processes for business growth.
- Supports the function to explore ways of improving existing digital marketing techniques to enhance operational efficiency
- Coordinates with agencies to optimize paid social campaigns
- Acquire insight in online marketing trends and keep strategies up-to-date
- Strong analytical skills to find trends and optimization opportunities from performance data
- Campaign reporting (ROAS, CPC, CPM, CPT, CPL, CPI CAC & CIR)
- Budget tracking and monitoring
- Advising on optimization / bidding / competitive strategies
- Develop mobile marketing strategies and performance metrics
- Strategizing Social Media campaigns to drive business growth
- Providing recommendations for performance improvement and monitoring monthly targets and adjust campaigns as needed.
- Driving App Installs and App Re-Engagement throughSocial Media Platforms
- Using Google Analytics tool in improving the campaigns performance.
- Using the smart features of Smartly/Vidtech/Stitcherads Tool to optimize the paid social Campaigns.
- Managing third party agencies and partners as necessary to deliver against goals
- Conducting ongoing analysis of ad campaign performance and optimization, and synthesizing observations into recommendations for change
- Report on progress against goals and other relevant metrics to Senior Leadership
- Strategizing social media marketing campaigns for brand awareness and engagement
- Implementing and continually testing new creative messaging, landing pages, campaigns and marketing tools
- Reducing the CAC and improving the CIR/ROAS
- Incremental Topline Gross revenue
- Provide leadership and direction to the operations team towards the achievement of goals and objectives
- Guide and motivate the team to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles
- Prepare performance evaluation and appraisal reports of direct reports to assess productivity and progress and identify training needs of team members to improve efficiency and ensure conformity with standard procedures and practices.
- Degree in a quantitative field such as Marketing, Information Technology, Computer Science, Business Administration, or any other related field
- Years of Experience
- 2+ years of experience as Social Media Marketing manager's role driving core performance KPI's
- 5+ years of total Social Media Marketing experience preferably in Luxury ecommerce and fast fashion
- Proven success in Performance Digital Marketing
- Expertise in A/B and other testing methods
- Executional experience with FB ads manager, Google Ads and knowledge of affiliate marketing & retargeting
- Enhanced knowledge of web analytics and App (MMP) Platforms, including deployment of tracking codes
- Good time-management skills
- Superb presentation skills Additional Information
-
Marketing Manager
Found in: Talent AE A C2 - 6 days ago
Michael page Dubai, United Arab EmiratesBUSCAMOS:Analista ProgramadorJava · FUNCIONES TAREAS&CONOCIMIENTOS: · Profesionalcon experiencia de al menos de 3 a os desempe ando el rol deAnalista Desarrollador Java para incorporarse a un equipo t cnicoexperimentado y din mico, aplicando tecnolog as l deres en el · Funcionesy ...
-
Marketing Manager
Found in: DrJobEN AE A2 - 1 day ago
Robert Walters Dubai, United Arab EmiratesCoordinar y gestionar las agencias de marketing digital y otros medios digitales · Gestión y seguimiento de los KPIs claves del área de marketing en especial marketing online · Desarrollo de herramientas de marketing para el canal de distribución · Realizar estudios de mercado e ...
-
Marketing Manager
Found in: DrJobEN AE A2 - 6 days ago
Michael page Dubai, United Arab EmiratesBUSCAMOS: Analista Programador Java · FUNCIONES TAREAS & CONOCIMIENTOS: · Profesional con experiencia de al menos de 3 a os desempe ando el rol de Analista Desarrollador Java para incorporarse a un equipo t cnico experimentado y din mico, aplicando tecnolog as l deres en el · Fu ...
-
Events Marketing Manager
Found in: DrJobEN AE A2 - 7 hours ago
Talent Pal Dubai, United Arab Emiratesمجموعة دوموس تبحث عن مدير تسويق الأحداث للانضمام إلى فريقنا. سيكون المرشح مسؤولًا عن تصميم وتنفيذ حملات التسويق الناجحة للمعارض والمؤتمرات والأحداث. · المسؤوليات: · إنشاء وتنفيذ حملة تسويق متكاملة للمعرض بأكمله بما في ذلك حملات المشاركين والزوار. · وضع خطة تسويق لتوليد الرصاص وال ...
-
Digital Marketing Manager
Found in: DrJobEN AE A2 - 7 hours ago
Talent Pal Dubai, United Arab Emiratesشركة نجاح للتجارة ذ.م.م. هي شركة تصنيع متميزة بوجودها العالمي الفريد وبخبرة تبلغ 83 عامًا، حيث تفخر بتقديم منتجات فريدة من الزمرد واللثاء العضوية الطبيعية المعتمدة والمجففة بالرش والزيوت الأساسية والمواد الخام النهائية للاستخدام الصناعي وماء الزهور العطرية (ماء العطر) ومجموعة من ...
-
Events Marketing Manager
Found in: Talent AE A C2 - 1 day ago
Talent Pal Dubai, United Arab Emiratesمجموعة دوموس تبحث عن مديرتسويق الأحداث للانضمام إلى فريقنا. سيكون المرشح مسؤولًا عن تصميموتنفيذ حملات التسويق الناجحة للمعارض والمؤتمراتوالأحداث. · المسؤوليات: · إنشاء وتنفيذ حملة تسويق متكاملة للمعرض بأكمله بما في ذلكحملات المشاركين والزوار. · وضع خطة تسويق لتوليدالرصاص والتواصل ...
-
Digital Marketing Manager
Found in: Talent AE A C2 - 1 day ago
Talent Pal Dubai, United Arab Emiratesشركة نجاح للتجارة ذ.م.م. هي شركة تصنيع متميزةبوجودها العالمي الفريد وبخبرة تبلغ 83 عامًا، حيث تفخر بتقديم منتجاتفريدة من الزمرد واللثاء العضوية الطبيعية المعتمدة والمجففة بالرشوالزيوت الأساسية والمواد الخام النهائية للاستخدام الصناعي وماءالزهور العطرية (ماء العطر) ومجموعة من منتج ...
-
Assistant Manager Marketing
Found in: DrJobEN AE A2 - 6 days ago
Atlantis Resort Dubai, United Arab EmiratesAcerca de la posici n · El candidato seleccionado planificar y dar seguimiento a las actividades de mejoramiento, para garantizar la producci n de informaci n de calidad en la selecci n del cultivo. El / la Asociado de investigaci n se encargar de organizar y supervisar las oper ...
-
Assistant Manager Marketing
Found in: Talent AE A C2 - 6 days ago
Atlantis Resort Dubai, United Arab EmiratesAcerca de laposicin · Elcandidato seleccionado planificar y dar seguimiento a lasactividades de mejoramiento, para garantizar la producci n deinformaci n de calidad en la selecci n del cultivo. El / laAsociado de investigaci n se encargar de organizar y supervisarlas operacionesd ...
-
Marketing and customer service Manager
Found in: Talent AE A C2 - 1 day ago
Talent Pal Dubai, United Arab Emiratesأكاديمية رياضية مقرها في دبي تبحث عن مديرتسويق وخدمة عملاء. · حولالدور: · سيكون دور المدير مسؤولًا عنإدارة الأنشطة، بما في ذلك توليد العملاء المحتملين، تنفيذ الخططالتجارية والتسويقية، تحديد العملاء المحتملين، وتحقيق أهداف المبيعاتوفقًا للأهداف الطويلة الأمدللعمل. · متطلباتالوظيفة ...
-
Marketing and customer service Manager
Found in: DrJobEN AE A2 - 7 hours ago
Talent Pal Dubai, United Arab Emiratesأكاديمية رياضية مقرها في دبي تبحث عن مدير تسويق وخدمة عملاء. · حول الدور: · سيكون دور المدير مسؤولًا عن إدارة الأنشطة، بما في ذلك توليد العملاء المحتملين، تنفيذ الخطط التجارية والتسويقية، تحديد العملاء المحتملين، وتحقيق أهداف المبيعات وفقًا للأهداف الطويلة الأمد للعمل. · متطلبات ...
-
Assistant Manager Marketing
Found in: Talent AE A C2 - 6 days ago
Atlantis Resort Dubai, United Arab Emirates- Assurer la promotion desservices aupr s des professionnels de sant en ville et lhpital. · - D velopper de nouveauxprospects et fid liser les prescripteursactuels · - Organiser des RP,participer des congr s, des r unionsdinformation · - Assurer la veilleconcurrentielle · - Il sa ...
-
Senior Manager Marketing
Found in: Talent AE A C2 - 5 days ago
Edelman Dubai, United Arab EmiratesVous souhaitez un r el quilibreentre vie professionnelle et vie priv e? C est possible · Dans le cadre d uneextension de p rim tre, nous recherchons des analystes d veloppeursC/C++. · Vousint grez une quipe projet compos e de 3 membres (2 agents desupport de niveau 2 et 1 d velop ...
-
Assistant Manager Marketing
Found in: DrJobEN AE A2 - 6 days ago
Atlantis Resort Dubai, United Arab Emirates- Assurer la promotion des services aupr s des professionnels de sant en ville et lh pital. · - D velopper de nouveaux prospects et fid liser les prescripteurs actuels · - Organiser des RP, participer des congr s, des r unions dinformation · - Assurer la veille concurrentielle · ...
-
Senior Manager Marketing
Found in: DrJobEN AE A2 - 5 days ago
Edelman Dubai, United Arab EmiratesVous souhaitez un r el quilibre entre vie professionnelle et vie priv e? C est possible · Dans le cadre d une extension de p rim tre, nous recherchons des analystes d veloppeurs C/C++. · Vous int grez une quipe projet compos e de 3 membres (2 agents de support de niveau 2 et 1 d ...
-
Marketing Manager
Found in: DrJobEN AE A2 - 1 day ago
Talent Pal Dubai, United Arab EmiratesFull Time · Dubai Office · Position Overview · We are seeking a dynamic and experienced Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing marketing initiatives to promote our cybersecurity services drive brand awareness and g ...
-
Marketing Manager
Found in: DrJobEN AE A2 - 7 hours ago
Fairmont Hotels & Resorts Dubai, United Arab EmiratesJob Description · Reporting to the Director of Marketing, responsibilities and essential job functions include but are not limited to the following: · Consistently offer professional, friendly and engaging service · Manage all activity within the marketing department, ensuring al ...
-
Marketing Manager
Found in: DrJobEN AE A2 - 3 days ago
Tech First Gulf Dubai, United Arab Emirates1)Manage and develop marketing relationships with all the vendors. · 2)Develop annual strategic plans and comarketing plans with each vendor to help drive awareness and demand generation of their products and solutions in line with the companys yearly objectives.. · 3)Lead planni ...
-
Marketing Manager
Found in: DrJobEN AE A2 - 1 day ago
Insight Global Dubai, United Arab EmiratesQualifications: · Bachelor's degree (or equivalent) in marketing, business, or related field · Proficiency with online marketing · Proven success in designing interactive applications and networking platforms · Proven success in developing marketing plans and campaigns · Excellen ...
-
marketing manager
Found in: DrJobEN AE A2 - 1 day ago
Hilton Dubai Dubai, United Arab EmiratesDevelop and implement comprehensive marketing plans in line with overall business goals · Conduct market research to identify trends, customer trends, and competitor activities · Oversee digital marketing initiatives, email marketing and social media · Utilize analytics tools to ...
Social Media Marketing Manager - Dubai, United Arab Emirates - Al Tayer Group
Description
About Us
As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few
About The Role
This role is responsible to manage and scale Social Media Marketing Channels strategies across all ecommerce and Omni domains.
What You'll Be Doing
About You
Knowledge and Skills