- Manage the annual allocated budget byoverseeing expenditures within set limits, identifyingopportunities to optimize and reduce costs, and providing detailedreports on variances versus the budget to ensure effective costmanagement.
- Implement effective display andmerchandising strategies to boost sales and enhance the windowimage of stores, aiming to attract maximum customer engagement.Maintain and manage window booking schedules asnecessary.
- Ensure consistent adherence to thebrand's standards across countries by fostering favorablein-store communication and maintaining a cohesive windowimage.
- Develop and execute a comprehensiveTrade Marketing Plan tailored to each country, aligning it withsales and marketing objectives, and responsibly manage the TradeMarketing budget at the store level.
- Enhancebrand presence and campaign execution across trade channels throughmeticulous in-store planning, execution, and tracking, aligningactivities with annual marketingpriorities.
- Implement impactful tradepromotions and in-store campaigns in collaboration with themarketing team. Provide regular reports and data to the ShopManager for informed decision-making.
- Conductregular store visits to verify brand visibility and adherence toguidelines. Collaborate with the operations team to ensureconsistency and cohesion inmessaging.
- Coordinate the production anddistribution of necessary point-of-sale materials for stores incollaboration with the marketing team.
- Supportthe Marketing team in achieving overall trade objectives, includingcommunications, events, sales collateral, data analysis, andresearch initiatives.
- Bachelor's degree inmarketing or any related field
- 5-7years' experience in marketing communication withexcellent understanding of retail industries and retailKPIs
- Proficiency in MSOffice,
- Proficiency in English, French is aplus
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Trade Marketing Specialist - Dubai, United Arab Emirates - Azadea Group
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