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    Product Manager - dubai, United Arab Emirates - Talent Pal

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    Description
    Вашими обязанностями в качестве менеджера по цифровому маркетингу будет разработка и внедрение стратегий цифрового маркетинга для продвижения наших услуг в сфере недвижимости, увеличения узнаваемости бренда и привлечения потенциальных клиентов через различные онлайн-каналы.**Обязанности**:- Разработка и реализация комплексных цифровых маркетинговых кампаний, соответствующих целям компании, для продвижения услуг в сфере недвижимости на различных онлайн-платформах (сайт, социальные медиа, электронная почта и т. д.).- Основное внимание уделяется стратегиям привлечения потенциальных клиентов, включая, но не ограничиваясь, разработкой и внедрением магнитов для привлечения клиентов, оптимизацией посадочных страниц и управлением кампаниями по привлечению потенциальных клиентов.- Создание привлекательного и оптимизированного для поисковых систем контента для веб-сайта компании, блога, социальных медиа и других цифровых каналов для привлечения и вовлечения потенциальных клиентов.- Управление и оптимизация учетных записей в социальных медиа (например, Facebook, Instagram, LinkedIn, Twitter) для увеличения числа подписчиков, вовлеченности и привлечения потенциальных клиентов.- Использование платформ цифровой рекламы (Google Ads, Facebook Ads и т. д.) для проведения платных рекламных кампаний, отслеживания их результативности и оптимизации в целях получения максимальной отдачи.- Проведение маркетинговых исследований и отслеживание тенденций в отрасли для выявления новых возможностей в области цифрового маркетинга и внедрения инновационных стратегий.- Мониторинг аналитики веб-сайта, отслеживание ключевых показателей эффективности и составление отчетов для оценки результативности цифровых маркетинговых усилий.- Сотрудничество с кросс-функциональными командами, включая продажи, дизайн и контент, для обеспечения согласованности маркетинговых кампаний и их соответствия бизнес-целям.- Следование передовым практикам, инструментам и технологиям цифрового маркетинга для улучшения онлайн-присутствия и конкурентоспособности компании.**Требования**:- Высшее образование в сфере маркетинга, коммуникаций или родственной области.- Подтвержденный опыт работы в цифровом маркетинге, желательно в сфере недвижимости.- Владение инструментами и платформами цифрового маркетинга (Google Analytics, инструменты SEO, инструменты управления социальными медиа и т. д.).- Глубокое понимание принципов SEO, SEM, маркетинга по электронной почте, маркетинга в социальных медиа и контент-маркетинга.- Отличные навыки письменного и устного общения с способностью создавать убедительный и привлекательный контент.- Аналитическое мышление и способность интерпретировать данные, выявлять закономерности и принимать решения на основе да
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