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    Brand Manager - Dubai, United Arab Emirates - Caliberly

    Caliberly background
    Description
    • Bachelor's degree inMarketing, Business, or a related field. MBA in Marketing is aplus.
    • Minimum of 5-7 years of experience inbrand management, preferably in the fashion accessories or relatedindustry.
    • Proven track record of successfulbrand development and management.
    • Strongunderstanding of branding principles, marketing strategies, andconsumer behavior.
    • Excellent communication,presentation, and interpersonalskills.
    • Creative thinking and the ability tothink outside the box.
    • Proficiency in usingmarketing and analytics tools.
    • Familiarity withfashion trends and the fashion accessoriesmarket.

    KeyResponsibilities:

    • Develop and implement effective brandstrategies, marketing plans, and campaigns to drive brand awarenessand growth.
    • Define and maintain brandguidelines to ensure consistent brand representation across allchannels.
    • Collaborate with the creative team tocreate compelling and on-brand visual and writtencontent.
    • Conduct market research to identifytarget customer segments, trends, and competitors, and use theinsights to refine brand positioning.
    • Monitorbrand performance, analyze market data, and track key performanceindicators to measure the success of brandingefforts.
    • Manage the brand budget, allocateresources effectively, and report onexpenditure.
    • Develop and maintain relationshipswith partners, vendors, and external agencies to support brandinitiatives.
    • Oversee product launches,promotions, and advertising campaigns.
    • Ensurebrand compliance and consistency in all communication materials,both online and offline.
    • Collaborate withcross-functional teams, including sales, product development, andcustomer support, to align brand strategies with businessobjectives.

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