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    Digital Analyst - Dubai, United Arab Emirates - Precision Hire Solution

    Precision Hire Solution
    Precision Hire Solution Dubai, United Arab Emirates

    4 days ago

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    Description

    Who We Are:

    At VML we are a beacon of innovation and growth in an everevolving world. Our heritage is built upon a century of combined expertise where creativity meets technology and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson we have forged a new path as a growth partner that is part creative agency part consultancy and part technology powerhouse.

    Our global family now encompasses over 30000 employees across 150 offices in 64 markets each contributing to a culture that values connection belonging and the power of differences. Our expertise spans the entire customer journey offering deep insights in communications commerce consultancy CRM CX data production and technology. We deliver endtoend solutions that result in revolutionary work.

    Title: Digital Analyst

    Location: VML Dubai

    Job Description

    Client success is driven by having access to datadriven insights about client campaigns and customer behaviour. We are looking for a talented analyst who will be responsible for unearthing the key trends and insights that will deliver this client success.

    In addition to the skills and responsibilities detailed below we are looking for someone with an inquisitive mind and with storytelling expertise to turn data and information into engaging and actionable insights.

    The analyst will be responsible for endtoend digital analytics optimization and coordination with multiple internal/external stakeholders.

    Main responsibilities:

    Reporting/Analysis (primary):

    • Work with clients and agency teams to design measurement frameworks.
    • Design and deliver insights with reports that help the client improve upon agreed KPIs against these frameworks.
    • Create engaging data visualisations and dashboards (scheduled and adhoc reports) via Google and/or Adobe Analytics Looker Studio Tableau PowerBI
    • Support adhoc requests for any website performance issues by identifying cause and plan of action for improvement.
    • Present internally and externally results insights and recommendations.

    Testing/Optimization:

    • Alongside Data Strategy colleagues create hypotheses based on trends and setup experiments (A/B Multivariate) in that help improve client campaign/website performance through the full marketing and sales funnel from attract & engage to convert & retain.
    • Design and develop test and control approaches for clients that ensure we can quickly and effectively deliver performance improvements based on solid data foundations.

    Tag management/data governance:

    • Understand business requirements and translate into tagging setup.
    • Responsible for data governance including taxonomy design tag audits documentation and tag setup.
    • Responsible for running scheduled tag audits and closing any gaps in data.
    • Liaise with internal/external stakeholders and move tags between development staging UAT and production environments.
    • Liaise with tech team at VML in definition of standardized data layer approach across clients.

    Campaign setup/performance:

    • Lead campaign tagging efforts to have structured data flowing into analytics platforms.
    • Manage tagging requirements.
    • Guide campaign performance optimization based on set objectives.

    Tools that will be used:

    • Web Analytics: Google Analytics (must have) Adobe Analytics (good to have)
    • Tag management: Google Tag Manager (must have) Adobe Launch (good to have)
    • Tag auditing: ObservePoint
    • Testing/Optimization (preferred): Optimizely Hotjar
    • Social listening (good to have): NetBase Sprinklr BrandWatch
    • Dashboards: Looker Studio (must have) PowerBI (preferred) Tableau (preferred)
    • Ads: Google Ads Facebook Ads and other thirdparty marketing
    • Data manipulation: Excel/Google Sheets (must have) SQL based data platform (preferred) Managing BigQuery/Cloud data repository for storytelling (preferred)

    Requirements:

    • Can understand technical aspects stats visualize data and explain findings to the least data/number savvy person in an engaging and inspiring way
    • Managed tagging (design setup deploy audit)
    • Manage internal and external stakeholders such as marketing teams and counterpart analyst at client side or other partner agenices internal development and creative teams
    • Create custom dashboards in Looker Studio PowerBI or Tableau that meet team specific requirements (Marketing UX SEO Acquisition Retention)
    • Capable of thinking creatively and critically while solving problems
    • Manage workload and meet deadlines on your own

    Preferred:

    • Previous digital analytics experience in finance/banking/insurance and retail is a plus.
    • Previous agency experience is a BIG plus.
    • Worked with Google Analytics Google Tag Manager as well

    At VML we are committed to fostering an allinclusive work environment that is both rewarding and careerforward. Our Inclusion Equity & Belonging initiatives alongside the VML Foundation reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organizationcreators doers innovators makers and thinkerswho drive not just marketing but meaningful experiences that resonate in every action and interaction.

    VML is a WPP Agency. For more information please visit our website and follow VML on our social channels via Instagram LinkedIn and X.

    When you click Submit Application this will send any information you add below to VML. Before you do this we think its a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us and how you can update the information you have provided us with or how to remove it.

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