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    Concept Manager - Dubai, United Arab Emirates - APPAREL Group

    APPAREL Group
    APPAREL Group Dubai, United Arab Emirates

    1 week ago

    APPAREL GROUP background
    Description

    Key Responsibilities

    Brand Growth and Profitability

    • Maximize sales and profitability of brand stores in line with Company targets.
    • Develop the brand launch strategy in consultation with the Brand General Manager.
    • Control costs within budgetary guidelines for the brand stores.
    • Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans.
    • Review feedback from territories on Brand acceptance and customer expectations.
    • Ensure adherence to financial plan in all key areas
    • sales, markdowns, margin and average inventory.
    • Create the brand positioning in consultation with the Marketing team and Brand Principal / Brand General Manager.
    • Involve in recruitment and training of team members. Brand Merchandise Planning and Product Selection
    • Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs.
    • Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores.
    • Determine buying requirements and formulate buying plan and budget.
    • Conduct product selection in coordination with the buying requirements and the product research received.
    • Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance). Brand Image
    • Create brand awareness "Club Apparel".
    • Coordinate with Retail Operations to collate the feedback on retail and brand operations.
    • Develop Strategy for Visual Merchandising at Stores and ensure implementation of the same. Market and Competition Research
    • Acquire market intelligence through various sources and analyze trends that may impact business.
    • Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required.
    • Map competition prices / products and provide qualitative inputs to business.
    • Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager.
    • Research on the latest trends in products, brands, styles, designs, fits etc. Projects & Administration
    • Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals.
    • Co-ordinate for new store openings and re-fits with the operations and projects team.
    • Ensure brand outlet locations are in line with the brand strategy and positioning.
    • Ensure adherence to the store opening plan.
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