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    Concept Manager - Dubai, United Arab Emirates - APPAREL Group

    APPAREL Group
    APPAREL Group Dubai, United Arab Emirates

    1 week ago

    APPAREL GROUP background
    Description

    KeyResponsibilities

    Brand Growth andProfitability

    • Maximizesales and profitability of brand stores in line with Companytargets.
    • Develop the brand launch strategy inconsultation with the Brand GeneralManager.
    • Control costs within budgetaryguidelines for the brand stores.
    • Maximizeproductivity in stores through effective deployment of resources atbrand stores to ensure complete sell through as per brand product,style and assortment plans.
    • Review feedbackfrom territories on Brand acceptance and customerexpectations.
    • Ensure adherence to financialplan in all key areas
    • sales, markdowns, marginand average inventory.
    • Create the brandpositioning in consultation with the Marketing team and BrandPrincipal / Brand General Manager.
    • Involve inrecruitment and training of team members. Brand MerchandisePlanning and Product Selection
    • Studymerchandise requirements for assigned brand by setting sourcingtriggers based on actual sales, sales forecasts, company orderparameters, inventory checks, forth coming events, replenishmentneeds.
    • Design the merchandise plan (pricing,promotion, assortment etc.) with the team for timely availabilityof stocks at the stores.
    • Determine buyingrequirements and formulate buying plan andbudget.
    • Conduct product selection incoordination with the buying requirements and the product researchreceived.
    • Ensure effective in-season managementacross territories (stock balancing, markdown management, stockanalysis, stock vs. sales performance). BrandImage
    • Create brand awareness "ClubApparel".
    • Coordinate with RetailOperations to collate the feedback on retail and brandoperations.
    • Develop Strategy for VisualMerchandising at Stores and ensure implementation of the same.Market and Competition Research
    • Acquire marketintelligence through various sources and analyze trends that mayimpact business.
    • Research the brand acceptancewithin the region or any new territory and identify any inputs onbrand customizations required.
    • Map competitionprices / products and provide qualitative inputs tobusiness.
    • Research and look at new sites forbrand outlets and discuss the same with the Operations Manager andGeneral Manager.
    • Research on the latest trendsin products, brands, styles, designs, fits etc. Projects &Administration
    • Evaluate the selected site onparameters like trade area, customer base, additional merchandisingconsiderations and seek internalapprovals.
    • Co-ordinate for new store openingsand re-fits with the operations and projectsteam.
    • Ensure brand outlet locations are in linewith the brand strategy and positioning.
    • Ensureadherence to the store openingplan.
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