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Dubai

    Manager - Influencer Partnerships - Dubai, United Arab Emirates - Publicis Groupe

    Publicis Groupe
    Publicis Groupe Dubai, United Arab Emirates

    Found in: Talent AE C2 - 4 days ago

    Publicis Groupe background
    Full time
    Description

    Job Description

  • Develop campaigns grounded in a strategic approach by gathering audience, market and business insights, using a variety of tools and social insights platforms
  • Develop KPI frameworks which meet client business goals
  • Project manage influencer marketing campaigns and media partnerships from initial response through to post campaign reporting, including campaign activation and talent content creation
  • Create multi-market influencer & content partnerships which are structured to answer the given brief, including strategic frameworks, robust evaluation of publishers & proposals, measurement etc.
  • Project manage integrated partnership solutions across a range of clients, including brand partnerships, sponsorships, advertiser funded programmes product placement and influencer outreach
  • Challenge media partners and influencers to deliver innovative responses to briefs and provide solutions to client challenges that inspire our advertisers to work with Publicis Content
  • Support the vertical lead and the wider business with creative ideas and research for new business pitches when required
  • Motivate and inspire your team to develop within their roles. Develop your team's skills across the media landscape, negotiation, project management, creativity, data analysis and campaign optimisation
  • Identify opportunities to knowledge share and cross-skill within the team
  • Qualifications


    • 3-4 years + of digital influencer industry experience


    • Strong understanding of influencer marketing, the data and social statistics behind it in order to demonstrate campaign success


    • Excellent understanding of the Middle East and Global influencer / media landscape and the role of content within it


    • Experience working with centralized clients and multi-market briefs


    • Strong end-to-end project management skills and a level of negotiation skills


    • Attention to detail and high interest in content marketing


    • Creative and structured approach to devising partnership opportunities


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