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    VP of Marketing for Electrical Vehicle Company - Dubai, United Arab Emirates - ARENGY

    ARENGY
    ARENGY Dubai, United Arab Emirates

    1 week ago

    ARENGY background
    Description
    • Marketing Strategy: Develop andexecute a comprehensive marketing strategy that aligns with thecompany's overall business objectives. This strategy shouldencompass brand positioning, customer targeting, and marketingchannel selection.
    • Brand Building: Develop andmaintain a strong and differentiated brand identity. Ensureconsistent brand messaging and visual identity across all marketingchannels and materials.
    • Product Launches:Oversee the planning and execution of product launches, ensuringeffective marketing campaigns, product positioning, and salessupport.
    • Market Research: Stay up to date withindustry trends, customer preferences, and competitive offerings.Conduct market research and analysis to identify opportunities forgrowth and improvement.
    • Digital Marketing: Leadthe digital marketing efforts, including online advertising, socialmedia, SEO, and content marketing, to enhance our online presenceand drive customer engagement.
    • Public Relationsand Media Relations: Manage relationships with media outlets,industry publications, and PR agencies to ensure positive mediacoverage and brand exposure.
    • Budget Management:Manage the marketing budget, including forecasting, resourceallocation, and expense control, to achieve marketing and revenuetargets.
    • Customer Relationship Management:Collaborate with the sales team to develop effective marketingstrategies that support lead generation, customer acquisition, andcustomer retention.
    • Compliance and Reporting:Ensure that all marketing activities comply with industryregulations and company policies. Provide regular reports to seniormanagement on marketing performance andROI.
    • Team Leadership: Lead, mentor, and inspirea marketing team, including marketing managers, creatives, anddigital marketing specialists. Foster a culture of creativity,innovation, andexcellence

    Profile/Requirements

    • Bachelor'sdegree in marketing, Business Administration, or a related field(MBA preferred).
    • Proven track record of successin a senior marketing leadership role within the automobileindustry.
    • In-depth knowledge of the automotivemarket, including industry trends, competitors, and consumerbehavior.
    • Strong leadership and team-buildingskills with the ability to inspire and develop marketingprofessionals.
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