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engineers sales operation maintenance
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Brothers &maraqa sanitary were Abu Dhabi, United Arab EmiratesHere at Collinson, we like to think big, takebig ideas, and create products and services that support our fourcore capabilities: Loyalty,Travel Experiences,Insurance, andAssistance. Our talented experts havehelped nurture and develop a suite of products that enhance thepassenger ...
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Head of Loyalty - Abu Dhabi, United Arab Emirates - CLYMB Abu Dhabi
Description
The Head of Loyalty will drive all strategic marketing initiatives and long-term business growth across all theme-park/attraction(s). All marketing efforts to focus on exceeding commercial objectives, meeting forecast sales targets, revenue and per cap budgets.Performance will also be measured against marketing return of investment (ROI), brand performance and commercial metrics, as well as Annual Pass member guest satisfaction results.
Working closely with the Loyalty Director, the Head of Loyalty will develop the customer journey masterplan, Loyalty Product strategy, and customer engagement strategy alongside supporting the Head of Brand(s) to deliver function specific strategic plans that align with the wider marketing and business strategic intent.
Job Scope
Strategic Relationship Management
Manage the relationships of existing Annual Pass partners.
Drive activity outside of the current agreements that will increase brand awareness and/or drive attendance volume for the business, in-line with Miral group expectations.