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    Inbound Marketing Executive - Dubai, United Arab Emirates - FLUID CODES

    FLUID CODES
    FLUID CODES Dubai, United Arab Emirates

    1 week ago

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    Description
    • Manage CRM to ensure leads are tracked, and nurture leads from MQL to SQL.
    • Collaborate with the sales team to align marketing and sales efforts for optimal results.
    • Conduct market research and competitor research, and develop marketing strategies based on these findings.
    • Analyze traffic and user behavior to identify areas for improvement.
    • Optimize our marketing automation and lead nurturing processes.
    • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
    • Work with other marketing team members to identify customer personas.
    • Analyze data and metrics to evaluate the performance of the inbound marketing programs to improve ROI, lead quality, and customer engagement.
    • Keep abreast of industry trends, best practices, and emerging technologies related to the industry, and continuously experiment with new tactics and tools to improve outcomes.
    • Using reports obtained throughout extensive data analysis to shape marketing campaigns in accordance with target audience behavior.
    • Ensuring all accounts have growth metrics that are updated, tracked, and reported.
    • Regular identification of cross-selling and upselling services.
    • Understand the customer journey and have tactics to regularly employ at various stages from awareness to advocacy.
    • Analysis; report on the success of our inbound marketing efforts.
    • Evaluate and report data across multiple channels to monitor growth.
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