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    Mobile App Marketing Executive - Dubai, United Arab Emirates - Deriv

    Deriv
    Deriv Dubai, United Arab Emirates

    Found in: Talent AE C2 - 2 days ago

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    Description
    Job Description
    As a Mobile App Marketing Executive at Deriv, you will play a vital role in driving the success of our mobile applications by executing effective marketing campaigns. Your primary responsibility will be to execute marketing campaigns that boost app downloads, engagement, and user acquisition.

    Youll have the opportunity to learn and grow, bringing fresh perspectives and ideas to our campaigns and contributing to our marketing efforts in the mobile space. Your insights into mobile marketing performance will be valued as you actively contribute to client acquisition and customer revenue.

    Your challenges
    • Execute all aspects of Deriv's mobile marketing campaigns, including budgeting, executing ads, coordinating with different teams to drive mobile traffic, and reporting on campaign performance.
    • Handle ads on various mobile advertising platforms such as Facebook, Instagram, Google, and Apple Search.
    • Collaborate with the Paid Acquisition team to drive downloads and seamless execution of the pre-set strategy.
    • Provide performance reporting and analysis on campaigns — what worked, what didn't, and why — and take relevant action on insights gained.


    Requirements

    • Experience in using Mobile Measurement Partners such as Adjust or AppsFlyer
    • 1+ years of proven experience in mobile app marketing and paid advertising, preferably in the finance or technology industry
    • University degree in marketing, communications, business, or a related field or equivalent work experience
    • Good knowledge of analytics tools such as Google Analytics and marketing automation tools
    • Strong analytical and communication skills
    • Excellent spoken and written English skills
    What's good to have
    • Work experience in the fintech industry
    • Experience with multi-site collaboration over different time zones
    • Excellent understanding of conversion rate optimisation for banners, landing pages, and customer activation funnel


    Benefits

    • Market-based salary
    • Annual performance bonus
    • Medical insurance
    • Housing and transportation allowance
    • Casual dress code
    • Work permit
    • A chance to work with top talent from across the globe (70+ nationalities)
    • Ample team-building and bonding activities
    • Great overseas travel opportunities
    #LI-ONSITE

    Requirements
    University degree in computer science, information technology, or a related field 3+ years of software development experience, specifically focusing on user tracking, data layers, and third-party integrations Experience in designing, executing, and analysing A/B tests during the development process Strong programming skills in languages like JavaScript, Python, Java, or equivalents Fluency in Flutter for mobile app development across iOS and Android platforms Proficiency in using DataDog RUM or similar tools for real-time user monitoring and performance assessment Hands-on experience with web and mobile app analytics platforms, such as Google Analytics and Firebase Familiarity with data layer management tools like Google Tag Manager, Tealium, and third-party APIs. Deep understanding of data security, privacy regulations, and compliance requirements, including GDPR and CCPA Attention to detail with strong organisational, problem-solving, critical thinking, and time-management abilities Excellent spoken and written English communication skills What's good to have Familiarity with server-side technologies (e.g., , Perl), data visualisation tools (e.g., Tableau, ), SQL and data analysis, and Cloud technologies (GCP, AWS, Azure)
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