- Leadglobal demand generation campaign strategy, planning, and executionfor HP's hybrid work products and solutions, with a focuson driving pipeline and revenue growth.
- Drive aholistic view of B2B demand generation strategies across variousmarketing motions, ensuring alignment and scalability acrossmultiple channels and regions.
- Oversee thedevelopment of B2B demand generation campaigns, including customerjourneys, offers, and funnel optimization to engage targetaudiences effectively.
- Measure and optimizecampaign performance against revenue growth goals, providingactionable insights to improve engagement and conversionrates.
- Manage a team of campaign managers,ensuring the successful execution of global campaigns and alignmentwith business objectives.
- Collaborate withcross-functional teams to define data requirements, track campaignperformance, and provide ongoing reporting to internalstakeholders.
- Partner with Field Marketingleads to plan mid-to-lower funnel campaign activations andaccelerate opportunities and conversions.
- Drivecross-channel efficiency and maximize ROI on campaigninvestments.
- Represent the global campaign teamat leadership forums, sharing updates and insights on campaignperformance.
- Collaborate with Sales and MarketDevelopment teams to ensure successful follow-up and engagementwith prospects from demand gen campaigns.
- Workclosely with partner marketing to develop and execute campaignstrategies leveraging the partnerecosystem.
- Coordinate localization andtranslation workflows with internal and external teamsglobally.
- 10+years of experience in campaign management related to B2Bmarketing, with a track record of driving pipeline generation anddeal velocity.
- Experience with hardware andsoftware products/solutions preferred.
- 3+ yearsof experience in managing high-performanceteams.
- Strong analytical skills with theability to track and analyze key performance metrics forcampaigns.
- Experience with target accountstrategy and segmentation to build target lists for demand gencampaigns.
- Ability to work with multiple datasources, analyze insights, and translate them into actionablestrategies.
- Excellent communication, writing,and presentation skills, with the ability to simplify complextechnical ideas for diverseaudiences.
- Self-motivated, innovative, andcreative with strong project management skills and the ability tomanage multiple prioritiessimultaneously.
- Proven ability to collaborateeffectively as part of a cross-functional team and workautonomously.
- Strategic thinker withexceptional attention to detail in execution.
- Experience with Eloqua, Dynamics,Power BI, and ABM platforms is a plus.
- Directexperience working with external agencies and executinghigh-visibility campaigns with large stakeholdergroups.
- Experience working in a media agency,particularly within tech brands, isadvantageous.
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Lead - Demand Generation
4 days ago
PeopleStrong Dubai, United Arab EmiratesPg1United Arab EmiratesPosted On · - 02 Apr 2024 · - Required Experience · Years · Basic SectionNo. Of Openings · 1 · Band · WL1 · Grade · 4 · Designation · Lead - Demand Generation · Employment Type · Permanent · Requisition Type · New · - OrganisationalCompany · PeopleStrong · ...
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Demand Generation Marketing Manager
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Director B2B Demand Generation - Dubai, United Arab Emirates - HP
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