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    Director B2B Demand Generation - Dubai, United Arab Emirates - HP

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    Description

    What You Get ToDo

    • Leadglobal demand generation campaign strategy, planning, and executionfor HP's hybrid work products and solutions, with a focuson driving pipeline and revenue growth.
    • Drive aholistic view of B2B demand generation strategies across variousmarketing motions, ensuring alignment and scalability acrossmultiple channels and regions.
    • Oversee thedevelopment of B2B demand generation campaigns, including customerjourneys, offers, and funnel optimization to engage targetaudiences effectively.
    • Measure and optimizecampaign performance against revenue growth goals, providingactionable insights to improve engagement and conversionrates.
    • Manage a team of campaign managers,ensuring the successful execution of global campaigns and alignmentwith business objectives.
    • Collaborate withcross-functional teams to define data requirements, track campaignperformance, and provide ongoing reporting to internalstakeholders.
    • Partner with Field Marketingleads to plan mid-to-lower funnel campaign activations andaccelerate opportunities and conversions.
    • Drivecross-channel efficiency and maximize ROI on campaigninvestments.
    • Represent the global campaign teamat leadership forums, sharing updates and insights on campaignperformance.
    • Collaborate with Sales and MarketDevelopment teams to ensure successful follow-up and engagementwith prospects from demand gen campaigns.
    • Workclosely with partner marketing to develop and execute campaignstrategies leveraging the partnerecosystem.
    • Coordinate localization andtranslation workflows with internal and external teamsglobally.

    What YouBring

    • 10+years of experience in campaign management related to B2Bmarketing, with a track record of driving pipeline generation anddeal velocity.
    • Experience with hardware andsoftware products/solutions preferred.
    • 3+ yearsof experience in managing high-performanceteams.
    • Strong analytical skills with theability to track and analyze key performance metrics forcampaigns.
    • Experience with target accountstrategy and segmentation to build target lists for demand gencampaigns.
    • Ability to work with multiple datasources, analyze insights, and translate them into actionablestrategies.
    • Excellent communication, writing,and presentation skills, with the ability to simplify complextechnical ideas for diverseaudiences.
    • Self-motivated, innovative, andcreative with strong project management skills and the ability tomanage multiple prioritiessimultaneously.
    • Proven ability to collaborateeffectively as part of a cross-functional team and workautonomously.
    • Strategic thinker withexceptional attention to detail in execution.

    What Gives You AnEdge

    • Experience with Eloqua, Dynamics,Power BI, and ABM platforms is a plus.
    • Directexperience working with external agencies and executinghigh-visibility campaigns with large stakeholdergroups.
    • Experience working in a media agency,particularly within tech brands, isadvantageous.


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