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    Head of Marketing - Dubai, United Arab Emirates - Trina Solar

    Trina Solar
    Trina Solar Dubai, United Arab Emirates

    Found in: Talent AE A C2 - 6 days ago

    Default job background
    Description

    · Design and implement marketingstrategies aligned with business targets across ME&Aregion.

    · Lead and coachteams/agencies and manage corporate communications, branding,demand generation, field marketing, public relations, digitalmarketing, channel marketing, regional content development andmarketing intelligence functions. .

    ·Commercially focused, being responsible for ensuring all campaignsare optimized to achieve maximum ROI and tackle challenges inbusiness development in sub-regions.

    ·Drives content strategy and development to meet the needs of thesales organization at all points of the salescycle.

    · Being a member of APAC seniormanagement team, involve making strategic decisions, executingplans, ultimately impacting sales and revenuegrowth.

    · Manages budget withincorporate guidelines.

    · Manageregional marketing performance and align and execute corporatestrategies and initiative in regions

    PreferredEducational Background:

    • Requires amaster/bachelor's degree in marketing, business orrelated field

    Preferred ExperientialBackground:

    • At least 8 years'experience in marketing preferably in solar, electronics or homeapplication industry

    • Prior B2B experiencemarketing to small businesses or enterprise targets highlypreferred.

    • Deep knowledge of B2B marketing anddemand generation programs

    • Experience inmanaging marketing programs to multiple channels andtargets

    • Experience in developing marketingcommunications programs and materials.

    • Solidexperience with targeted marketing programs and tactics,comfortable working with data to define targetgroups.

    • Good knowledge and skills in MS Office(Excel and Powerpoint)

    • Excellent verbal andwritten communication in English and Chinese


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