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Dubai

    Head Of Data Analytics - Dubai, United Arab Emirates - Right Calibre

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    Description

    Responsibilities

    Provideexpertise on key market and category trends including impacts toour business that will guide key strategicdecisions

    Assess brand health and marketingtactics via objective quantitative research analytics &inmarket tests (e.g. A/B) to help determine the effectiveness ofmarketing programs

    Leverage findings and trendsto find opportunities and make recommendations to the business andthe marketing leaders

    Develop global bestpractices for campaign and brand health KPI measurement acrosschannels and the customer journey

    Influence itsadoption across the organization and ongoinguse

    Democratize our data by building a webbaseddata catalog and guiding data governance working with otherfunctions to unify disparate information into a single source oftruth for our customers.

    Lead staff indeveloping and delivering datadriven solutions across theanalytical spectrum (descriptive diagnostic predictive andprescriptive)

    Provide subject matter expertise onall things data and analytics to internal as well as externalstakeholders by developing compelling actionable insights throughquantitative analysis innovative thinking and datastorytelling

    Partner with Planning teams tosupport endtoend audience strategy by onboarding the data sourcesleveraging advanced Machine Learning techniques to build scale anddeploy audiences across variousplatforms/publishers

    Partner with the Activationteam to design and setup A/B tests using best in class DOEpractices and optimize campaign performance by running descriptiveand diagnostic analyses in clean rooms and other analyticsplatforms

    Design and present decks thatcommunicate data (campaign performance test results and adhocanalyses) as a compelling narrative

    Design techinfrastructure and data pipelines (ETL data automation dataquerying)

    Partner with client and media partnerdata science teams to develop new methodologies andutilities

    Qualifications

    13years of experience working in primary market research ordata/analytics

    5 years of experience leadingteams

    Expertise in quantitative market researchmethods

    Expertise in data governance andanalytics

    A wholebrained thinker who combinesdata with deep empathy and strongstorytelling

    Comfort with ambiguity andexperience in organizational design

    Strongpeople leadership skills

    Experience working withinterdependent crossfunctional and globalteams

    Willing and able to travel domesticallyand internationally as required

    Strategicthinker who approaches challenges with a possibilities and learningmindset

    Remote Work :

    No



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