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    Marketing Manager - Dubai, United Arab Emirates - Eton Institute

    Eton Institute
    Eton Institute Dubai, United Arab Emirates

    6 days ago

    Default job background
    Full time
    Description
    Marketing Manager

    Location:
    Dubai and Abu Dhabi


    Are you a strategic and innovative marketing professional with a flair for languages and a passion for helping individuals achieve their language learning goals We are actively seeking a talented Marketing Manager to lead and implement effective marketing strategies for our language training center.

    If you are creative, data-driven, and have a strong understanding of language education, we want to hear from you


    Responsibilities:

    • Develop and execute comprehensive marketing strategies to promote language courses, other soft skills training and teacher training courses to increase enrollment.
    • Implement digital marketing initiatives with a main focus on lead generation , including social media, email campaigns, SEO, and content marketing, targeting diverse language learner segments.
    • Plan and execute online and offline marketing activities, such as events, workshops, and partnerships, to enhance brand visibility.
    • Analyze marketing data and key performance metrics to assess campaign effectiveness and optimize strategies.
    • Build and maintain relationships with local communities, organizations, and educational institutions to expand our network.
    • Research target market, current market conditions, competitor analysis and industry trends, also research marketing requirements for new and existing products
    • Collaborate and support the Learning and Development team in developing new products and courses in line with the new business demand.
    • Track conversion rates and make improvements (including usability & design) to the website, provide accurate and timely preparation of statistics and feedback

    Qualifications:

    • Bachelor s degree in Marketing, Communications, or a related field
    • Digital Marketing and lead generation expertise
    • Experience managing PPC, SEO and Affiliate programs
    • Experience in E commerce, Email marketing, and social media
    • Experience in optimizing landing pages and user funnels
    • Working knowledge of digital marketing tools and platforms such as google analytic, AdWords, social media management tools, CRM software and email marketing software
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing

    IT skills:
    Graphic designing tools / Adobe creatives suite for creating and overseeing the creation of marketing collateral


    • Working knowledge in E-commerce platforms for online product, promotions and sales
    • Project management skills, Budget planning and monitoring skills
    • Minimum 3 years of experience in a PR, Marketing and Digital Marketing role

    Desired Candidate Profile




    Education:
    Bachelor of Business Administration(Management)


    Gender:
    nm


    Nationality:
    Any Nationality
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