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    Chair - Dubai, United Arab Emirates - Guardian Jobs

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    Description
    The Advertising StandardsAuthority

    The Advertising Standards Authority(ASA) is the UK's independent regulator overseeingadvertising across all media, including social media. Itunderwrites the consumer's trust in advertising messagesbeing legal, decent, honest, and truthful.

    It is this trust thathelps to make the UK advertising market one of the most successfuland dynamic in the world.


    The ASA is in aprocess of ongoing dynamic evolution: implementing the first yearof the new strategy: AI-assisted, collective adregulation, to deal with the challenges posed by regulating onlineadvertisements at pace and scale.

    In recent years, ASA hasrebalanced regulation away from reactive complaints caseworktowards proactive, tech-assisted intelligence-gathering, complainthandling, monitoring and enforcement.

    The ASAis governed by a 12-person Council, which acts as jury in decidingwhether ads have breached the advertising codes.

    Two-thirds of themembers of the Council (including its Chair) are independent of theadvertising industry and offer a range of skills and experiences,representing the perspectives of a wide cross section of society.

    The ASA seeks an independent Chair with strong leadership skillscapable of ensuring that the Council is an effective and cohesivebody, capable of leading and overseeing a key national organisationoperating in a high-profile industry.

    The Chair is responsible forleading the Council so that it provides the right degree ofconstructive challenge, strategic insight, and support to the ASAmanagement team, enabling the ASA to continue being a highlyeffective, proactive, and respected organisation.


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