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    Teamhead Commercial Marketing GCC - Dubai, United Arab Emirates - PUMA

    PUMA
    PUMA Dubai, United Arab Emirates

    Found in: Talent AE C2 - 2 days ago

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    Description

    Your Mission

  • Implement International Retail and Trade Marketing and Visual Merchandising strategy per defined Brand and commercial objectives, including all Retail store categories and Trade accounts.
  • The work involves researching to get an understanding of what is needed and to come up with design ideas.
  • Researching costs and working within a budget.
  • Achieve process and budget efficiencies for Global Commercial Marketing creation and production.
  • Researching lifestyle and design trends and making sure designs will appeal to the target audience.
  • Managing the VM and CM team.
  • Managing the 3rd parties such as agencies, graphic designers.
  • Execute Retail/Trade Marketing strategy as per set seasonal brand priorities and commercial targets.
  • Create within the CM team window and in-store displays of goods for Retail and Trade doors.
  • Develop, analyze, assess and improve the process for delivering effective sell-through Retail strategies for PUMA GCC.
  • Provide Retail channel with seasonal input per set GTM process (including IMT I and II).
  • Align seasonal priorities for Retail channels, including purchasing and merchandising.
  • Monitor seasonal business development to address tactical opportunities based on sell-through success, the sports marketing calendar, PUMA events, etc.
  • Oversee the production and delivery of in-store communication tools, including third-party agency and vendor management.
  • Implement and manage Retail KPIs for all geographic levels mirroring key KPIs identified by Global Commercial Marketing.
  • Install a Regional reporting system to share best Retail Marketing practices and experiences.
  • Support the Sell-In period with seasonal changeover on the showroom based on global sell-in structure.
  • Support HR with visual materials.
  • Support all store openings/refits/layout changeovers.
  • Deliver brand and quality consistency in Trade Marketing implementation in the Region.
  • Provide Trade Marketing channel with seasonal input per set GTM process (including IMT I and II).
  • Oversee the production and delivery of Trade in-store communication tools, including third-party agency and vendor management.
  • Work with the Sales team to ensure alignment, wherever possible, of wholesale activities.
  • Install a Regional reporting system to share best Trade Marketing practices and experiences.
  • Support CM team Sell-In period with seasonal changeover on the showroom based on global sell-in structure.

    • Your Talent

    Education:

  • Bachelor's Degree or Relevant Diploma

    • Professional:

  • Functional: Proven VM role in retail/trade experience in international and/or luxury brands.
  • Industry: Sports or Fashion
  • Leadership: previous management experience

    • Language Skills:

  • English is essential

    • Competencies:

  • Creative and Innovative
  • Initiative and Self-motivated
  • Leadership and Team Player
  • Planning & Organizing

    • IT Skills:

  • Microsoft Office, PowerPoint, Excel
  • Familiar with print design
  • Good proficiency in Adobe Illustrator, Photoshop
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