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Abu Dhabi

    Director - Segment Marketing - Abu Dhabi, United Arab Emirates - Etisalat UAE

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    Description
    • Manages, analyzes, forecasts and understands assigned consumer segment in terms of segment needs, segment size, segment growth, trends, profitability etc.
    • Follows up on relevant segment data from Market & Customer Intelligence (including primary research, data mining, external reports) and impressions from Point-of-Sales.
    • Advises and identifies actions for customizing products & services to meet the needs of dedicated consumer segment (proposition development). Creates a superior value proposition and customer experience for this segment
    • Develops sales strategy for consumer segment and transforms it into tangible sales activities; proposes activities to Channel Management for Consumer.
    • Creates reports of assigned consumer segment including specific segment characteristics, customer needs and market opportunities.
    • Provides comprehensive professional support to Product Marketing & Channel Management functions to ensure adequate plans and forecasts are made in the product marketing & development process to meet respective consumer segment requirements.
    • Work closely with brand teams to create and execute segmented marketing campaigns that identify with the target segment
    • Manages segment P&L and segment IBRO to ensure effective performance management

    Requirements

    • Bachelor's degree in Marketing/Business Administration or any other related department with 10+ years' experience in Marketing
    • Experience within the telecommunications industry in a consumer segment or product role is advantageous


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